Pantone’s 2025 Color of the Year is Pantone 17-1230 (Mocha Mousse), which is a rich, earthy blend of brown and taupe that brings a touch of sophistication and warmth.

Alongside traditional colors like black, white, grey, and navy, Mocha Mousse and other brown and earthy pantones offer brands a unique opportunity to stand out while maintaining a timeless, elegant aesthetic.

A Sophisticated New Neutral

Brown tones are a versatile, they have traditionally been a staple in workwear, plus neutral hues work beautifully with established brand palettes. This color complements a wide range of products—from tote bags and apparel to drinkware and tech accessories—while adding a fresh, refined twist. The rise of browns in promotional products gives brands a sophisticated alternative to more conventional colors, making it perfect for luxury, wellness, and sustainability-focused companies.

Eco-Friendly Appeal and Versatility

Brown tones also align with the growing demand for sustainable products. This earthy tone pairs beautifully with eco-friendly materials like bamboo, organic cotton, and recycled materials. Promotional items in this color can send a message of both luxury and environmental consciousness.

Warmth and Comfort in Seasonal Campaigns

As a warm, inviting color, Mocha Mousse and similar tones are ideal for seasonal campaigns. It evokes feelings of comfort and trust, making it a perfect choice for fall and winter promotions, holiday giveaways, or corporate gifting. The color’s richness makes it especially effective in premium, limited-edition products like branded blankets or gift sets.

Elevating Brand Perception

Brown tones are increasingly being used alongside classic colors, signaling a shift toward more dynamic and creative branding choices. The versatility of Mocha Mousse means it can work seamlessly in corporate environments while remaining fresh and engaging.

Brown Is the New Black

Or, at least, it can compete alongside black and navy as a staple colour in the promotional products industry. And with so many different hues ranging from sand to camel to espresso, the brown palette can work with almost any corporate brand or retail merchandise initiative.

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